Beacon on the Hill Sports Marketing

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The "Mastermind Brain Trust" Approach of Beacon On The Hill Sports Marketing

PR for Business Development Strategies | 40 Revenue Streams in 26 Categories

Smart Growth Strategies | Internet Strategies | Marketing to Fans to Build Attendance, Sustain Sellouts

47 Communications Models | 18 Conflict Resolution Models

OUR CONSULTING SERVICES
Developing Revenue, Increasing Profits

  1. Beacon on the Hill Sports Marketing can add to BOTH the top line (revenues) AND bottom line (profits) by providing BOTH input (information needed to make quality decisions regarding developing new revenue streams and making old ones more cost effective and profitable), AND output analyses and suggestions for developing new revenue streams and making old ones more cost effective and profitable, using our Master Mind Approach to develop Financing and Revenue Yields and through our 40 Revenue Streams in 26 Categories.
  2. Beacon on the Hill Sports Marketing also works on plans for serving and meeting the needs of fans, using our Fan Plans to Build Attendance Sustain Sellouts, Increase Revenues.
  3. Beacon on the Hill Sports Marketing's Generic Stadium Model outlines 10 different ways to finance construction of new or remodeling of old stadiums. Eight of the models do not require new taxes. These models are all about Financing and Revenue Yields. And although we are not a securities firm, we have strategic alliances with firms dealing in venture capital, investment banking, corporate finance, and asset allocation/money management for high net worth individuals investing in sports franchises.
  4. Beacon on the Hill Sports Marketing's Generic Stadium Model can be used to custom design a program and campaign for any professional sports franchise, utilizing any or part of its list of thirteen operational models, as well as others of the franchises' choice. Each of our 13 models comes with a third party endorsement. These can be used for the team and stadium complex and for use in developing stadium and team support campaigns as well as organizational renewal. Two city examples are our LAColiseumStadium.com and ChargersStadium.com.

 

Strategic and Long Range Plans for Solving Problems

  1. Beacon on the Hill Sports Marketing can gather BOTH input (information needed to make quality decisions, research and intelligence needed by all involved, along with advice from as wide an audience and source network as needed) in order to "see around corners" and thus stay ahead of "the event horizons of trends and events", AND output analyses and suggestions contributing to the guidance mechanisms of agendas, plans, and other communications strategies, all designed to increase revenues and profits. We can also help with executing plans and provide temporary executives to work with internal transitions.
  2. Beacon on the Hill Sports Marketing can provide a Competitive Analysis frame of reference for analyzing and guiding the discussion for dealing with the competition, which is not other teams but other activities and non-team merchandize competing for fan time and fan dollars. To achieve this goal we custom design Business Development PR Strategies.
  3. Beacon on the Hill Sports Marketing can increase revenues and profits with smart Growth Strategies involving our 40 Revenue Streams in 26 Categories.
  4. Beacon on the Hill Sports Marketing can help with conflict resolution with any or all groups, large or small, public and/or private, internal or external, to resolve issues and solve problems, following one or more of our 18 conflict resolution models.
  5. Beacon on the Hill Sports Marketing can develop a realistic assessment of both the community and business environment in order to rally the fans and region around the team and the Stadium Complex, through our PR Strategies and our Internet Strategies.
  6. Beacon on the Hill Sports Marketing can provide a 24 hour rapid response service for print and broadcasting services on stories/rumors/innuendoes/lies/half truths/disinformation about either the City or the Team, following the most appropriate of our 47 communication models.
  7. Beacon on the Hill Sports Marketing can develop information and suggestions for decision making dealing with merging separate organizations and for developing management succession plans and training for grooming the generation to continue on from the team's owners.

 

Internal Communications and External Public Relations

  1. Beacon on the Hill Sports Marketing provides BOTH input (information needed to make quality decisions in Public Relations, dealing with the media, and generating external communications) AND output analyses and suggestions for internal and external communications (rapid response process and content for negative media, press releases, web site content, speeches, letters, and statements) for the leaders of both the City and the team to use to communicate their view points on the issues, all designed to increase revenues and profits, through our business development PR Strategies and our Internet Strategies.
  2. Beacon on the Hill Sports Marketing can provide presentations or seminars for players on how to better deal with the media on game days and between game days, as well as during the off season.
  3. Beacon on the Hill Sports Marketing can utilize strategies of our 47 communication models strategies to reduce conflicts, anxiety, and promote a favorable response from all in the region. We have further broken these down into 197 communications strategies in 23 categories.
  4. Beacon on the Hill Sports Marketing can provide public relations campaigns using the 47 communication models Models and 34 Internet Strategies:
    • For the ownership group, to turn them into one of the most beloved ownership groups in the city and region.
    • For fans and the team, to foster team and city/region goodwill and the beginning of a "New Friendship" between the team and the fans/citizens of the team.
    • For the team's PR and communications group and provide support in the management/staffing/administration of the needed public relations.
    • For working with print and broadcast journalists to build a Team Story, including its heralded past, potential present, and glorious future.
    • For the team and region together, using communications models and tools as their ultimate positive exercise of their credibility.
    • For the city and team to use "communications as a problem solving discipline."
    • For the team, owners, players, staff, to enable them to realize that "there is no Teflon, even for the formidable" and develop their public roles accordingly.

 

Strategic Alliances and Partnerships

1. SEE & SCORE Golf Schools, Craig Farnsworth, author of SEE IT & SINK IT. See www.puttdoctor.com.

2. PMI (Pacific Management Institute) featuring Synthesys , Paul and Jan Weber. Synthesys is the premier intuitive meeting management software system for use to enable organizations, private and public sector, to work together to set and achieve goals, be they internal improvement, mergers, and turn arounds, for groups and individuals, to dynamically improve decision making and problem solving. It has been used by companies and governments of 40 nations. See www.BeyondTeam.com. John Perry covers California, Nevada, and Arizona.

3. DC Steffens Venture Capital, working in investment banking and corporate finance, working with both Wall Street majors and angel networks, and providing asset allocation and money management for high net worth individuals. Additional alliances and partnerships with firms on both coasts and in the mid-west.

4. Everday Hero, Inc., a "sponsored cause media" company with programs in the markets of education and voluteerism including "Hero Night" programs for stadium fan nights.  See www.herolink.org

5. Peter J. Jessen is the founder of and senior consultant for Beacon on the Hill Sports Marketing. He has researched the issues related to professional sports teams and stadiums. The models discussed above are for use in customizing plans for developing business and revenue streams, for carrying out successful communications and public relations, and for financing stadiums and operating teams. For more about Peter Jessen go to www.peterjessen-gpa.com.

 

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