"Master Mind" Brain Trust Approach
- Introduction to the "Master
Mind Group" Concept
- Recommended Themes
- Summary of Key approaches for campaign
- Recommended Action Steps
- Business Development and Community
Relations Approach Summary
- Revenue Streams
- Communication Models
- Conflict Resolution Models
- Financing Stadiums, Operating Teams
to the "Mastermind Group" Concept
"I not only use all of the
brains that I have, but all that I can borrow."
Former President of Princeton University and the
28th President of the United States
The “Master Mind” group…the
two characteristics of the Master Mind Principle…economic
and psychic. Economic advantages may be crated by any person who
surrounds himself with the advice, counsel, and personal cooperation
of a group…who are willing to lend … wholehearted aid,
in a spirit of perfect harmony... The psychic phase: No two minds
ever come together without, thereby, creating a third, invisible,
intangible force which may be likened to a third mind.
The “Master Mind” may
be defined as: “Coordination of knowledge and effort, in a
spirit of harmony, between two or more people, for the attainment
of a definite purpose.” Power may be defined as “organized
and intelligently directed knowledge.” Power, as the term
is here used, refers to organized effort, sufficient to enable an
individual to transmute desire into its monetary equivalent. Organized
effort is produced through the coordination of effort of two or
more people, who work toward a definite end, in a spirit of harmony.
Napoleon Hill, "Think
and Grow Rich"
Napoleon Hill learned of the “Master Mind Group” concept
in 1908 from Andrew Carnegie, then the richest man, a steel maker,
philosopher and philanthropist. He had Hill spend 20 years researching
what makes people successful. At the heart was Carnegie’s
“Master Mind Group” concept. He had a staff of 50 in
his Master Ming Group. Their job was to do research, gather information,
do interviews, analyze what they found out, and think up new ways
of doing things. This is not “group think” nor “decision
by committee,” but rather the gathering of information to
help in the making of key decisions to ensure the success of any
Beacon on the Hill Sports Marketing provides just
such a service to its clients, developing a Master Mind consisting
of consultant(s) and client (and/or key personnel of client). It
is a way to engage as outside advisors (along with inside advisors)
to provide insights and ideas for the decision makers to mix into
his or her thinking. Individuals need groups to turn to for advice
and counsel. Indeed, the development of Presidents cubs and similar
informal groupings is precisely to give senior executives a sounding
board for ideas being considered. Beacon on the Hill Sports Marketing
provides a formal and confidential sounding board for this purpose
and, as requested, draws up resulting action plans for specific
- The team is the People’s Team.
- A shift is taking place between where private spending is
spent. This means that local governments have to come up with
legitimate projects that will keep the private sector and private
sector jobs going as well. The stadium is a perfect candidate.
- Stadium issues address all of the tough economic times ahead
for most cities in the future, promising jobs, revenue, and
economic growth. Handled correctly, the stadium issue can help
drive an economy, create jobs, and help maintain what is important
to the quality of life of the team, its fans, and citizens as
- Both teams, cities, and stadium complexes (private-public
partnership) can be profitable (from both a profit and not for
profit standpoint), by engaging as many as possible of 40
Revenue Streams in 26 Categories.
Summary of Key approaches
for campaign success
- Openness with the press and regular press conferences.
- Use these proven communicationbeacs models for the campaign
- Hold backgrounders for media representatives who are straight
with the facts and information. Don’t let rumors or suspicions
- Foster as many Email responses from fans to legislators,
officials, business, etc., to show support to the Mayor and
the City Council.
- Establish regular Email messages delivered through Email
to the fans and legislators, etc.
Beacon on the Hill Sports Marketing’s
Recommended Action Steps
- Have a once a week "Knights of the Round Table Discussion"
with principal campaign advisors and with different selected
key people from around the city.
- Develop Email lists of all reporters, print, broadcast and
cable, and key ones nation wide, especially those known to the
inner circle, and Email updates to them regularly.
- Demonstrate how a large construction project like a stadium
has a wide range of positives: jobs (covering the private sector
unions), a wider tax base that would help contribute more dollars
for education (covering the public sector unions), construction
and the financing that goes with all of this (covering the business
community), additional spending regarding hotels, restaurants,
shops (covering many of the small business community), set in
motion advance planning by for tourists and game day people
(covering the travel and hospitality sectors), etc.
- Cast stadium building as a jobs creation project with nearby
moderate-income housing, expanding the benefits even further.
- Cast construction as opportunity while simultaneously helping
more people by creating more jobs for all economic levels.
- Cast construction as job training partnerships between the
city and the private sector.
- Adjust to the new reality that professional sports are now
both big business and big entertainment.
- With all feedback revise Q&A and FAQ sections of the team
- Follow the Three Js of good fan communications: Jobs (which
contributes mightily to the economy), Juice (which the money
involved to finance, build, and pay workers), and the Joy (which
is the reaction of fans to this special group known as their
- Utilize a Rapid Response Process to maintain good communications:
- Use the "rapid response" policy (and criteria
for when to use it and when to leave it in the drawer) to
combat the attacks and hostilities from both print and broadcast
media, in order to give the Coliseum campaign a chance to
influence the desired outcomes (all falsehoods must be responded
to, but only to the falsehood).
- Provide "Damage Control Rapid Responses" to
events, controlled and uncontrolled, meeting lies or innuendoes
with facts, and, where errors have been committed, acknowledgment
coupled with steps taken to correct and steps to take to
- Lies can't be allowed to go unchallenged. Any time
a falsehood is made a response with the fact is then
added to wherever you keep them: web site, press releases,
- Yet you don't want to get defensive.
- Stick strictly to the falsehood countered by fact
response and don’t dwell into any other area.
No defense of the traditional kind, either in terms
of position, party, race, religion, et
- Respond to the reality that most organizations have crises
- Successful Vision Approaches for Better Communication That
Are Recommended by Beacon on the Hill Sports Marketing and taken
from the 47 Communications Models:
- Ronald Reagan's vision strategy: have one message at a
time; stay on message; don’t get distracted.
- Bill Clinton was able to defeat a sitting president, because
he related to how people felt. So too, this campaign must
relate to how people feel about the Team and the joy that
will be theirs to bring them and the anger they will vent
on politicians, local businessman, and the NFL, if the Team
are allowed to slip away.
- Roger Ailes, author of "You Are The Message,"
coached George Bush in his first successful presidential
run, and also coached Ronald Reagan in his successful debate
with Walter Mondale. Ailes understands public role-playing
very well. Ailes’ book title sums it up: You are the
message. His key emphasis is on "how to handle the
press while they're trying to hang you." Thus, Beacon
on the Hill Sports Marketing can outline how to establish
a strategy for working with the press.
- Keep the vision of helping the local and regional economy.
- Beacon on the Hill Sports Marketing provides the win-win
philosophy and positive actions steps for successful economic
Business Development and
Community Relations Approach Summary
- Our approach is applicable to any major coliseum/stadium/arena
project: professional football, professional baseball, professional
basketball, professional hockey, etc., as well as for major
universities. Most examples used are from professional football
- This is a multi- or mixed use facility Sports, Entertainment,
Real Estate, Communications, Investment, Public Space Plan,
with minimal or no public funding (only for infrastructure improvements
(site preparation, streets, sewers, hookup, etc.), normal to
any large-scale development. For public-private partnership
areas public financing may be a part but we recommend such be
done with the understanding of repaying from revenues.
- The estimated local revenues of this approach are projected
to be over $100 million/year, to start, through synergies for
generating ongoing revenues/profits/fan support, utilizing 40
ways to generate revenue in 26 revenue generating categories,
including private and public space. This $100 million is seen
as being on top of the stadium specific local revenues of $100
- Any stadium/arena/coliseum complex would be
- a destination and a gathering place for fans, visitors,
tourists, consumers, and sports/entertainment/real estate/business
people, as well as
- a business, real estate and communications hub. These
two together will generate profits in the near term and
long term, year around, because Los Angeles weather encourages
- This is a "Big Picture" Vision. It takes elements
of various traditional financing plans and combines them into
a new financing configuration for a multiple use sports-entertainment
property that relate to all types of stadiums/arenas/coliseums,
even if they are in the same city or region.
- The Team, the city, and the business community, can forge
a great private-public business partnership to give all an opportunity
to participate in this economic pie that can become a key jewel
in the regional crown. Professional sports have become a major
part of four major, emerging and enormous growth industries
(as reported by the award winning Hoffman Development Group,
- $625 Billion in discovery learning/edutainment (source:
Lehman Bros. 1997)
- $1.000 Trillion in high-tech business solutions (source:
- $120 Billion in space exploration spin-off business (source:
KMPG Peat Marwick, 1997
- $1.500 Trillion in tourism (by the year 2010; source:
US Department of Commerce)
- $3.245 Trillion Total
See our section on Marketing
through 40 revenue streams in 26 categories.
See our section on 47
See our section on 18
conflict resolution models
Financing Stadiums, Operating
See our sections on Generic
Stadium Model and Financing
and Revenue Yields.